How to buy
How to buy

How do I invest in funds?

Your financial affairs start to get more complex as you get wealthier which may mean triggering some paid financial advice to plan properly. We think you need around £150k of investible assets to start considering advice, but you may or may not feel you need advice above or below this level, so it’s down to how comfortable you are with directing your own investments.

If you want to direct yourself, you can opt for the complete DIY option provided by the share dealing services, which aim to offer you as many products as possible; or more restricted options, known as robo-advisers, which guide you into particular baskets of funds depending on simple assessments of your attitude to risk.

What is a share dealing service?
 video image
Share Dealing Account Types
 video image
Investment below £150k
DIY options
Hargreaves Lansdown
Hargreaves Lansdown

Hargreaves Lansdown is the UK’s leading ‘investment supermarket’ for private investors, with around 1.1m customers. It has a wide range of active and passive funds and direct shares, and plenty of information, guides, and a magazine to help you understand the investment landscape. It also has a good app to help you keep an eye on your portfolio.

AJ Bell Youinvest
AJ Bell Youinvest

AJ Bell is a smart and simple looking platform, managing around £55 billion for 240k customers. Charging is pretty straightforward and low cost. We really like the charts and the bitesize bits of information around investments, and there’s plenty of guidance for first-time investors.

Interactive Investor
Interactive Investor

Easy-to-use platform well-established, with around 300k accounts and £30bn of assets. In particular their tiered pricing structure offers some interesting options for those who trade a lot. Having recently purchased another platform business – The Share Centre – it has more scale, and there are plenty of features to help you with your investments.

EQI
EQI

Clean and easy-to-use site with wide fund range, having recently purchased Selftrade, a broker. Plenty of experience with trading tech as they handle 70% of FTSE-100 share dealing schemes. Lots of interesting data from Morningstar to support investments, as well as guides and insights.

Freetrade
Freetrade

Recently launched in the UK market, as the name implies this is about diving in-and-out of positions without it costing you anything to trade. You get a narrower range because of it: just UK and US stocks, investment trusts and ETFs, and hundreds of options rather than the thousands you get with the other brokers.

Robo-advisers
Nutmeg
Nutmeg

One the first movers in digital wealth management in the UK, it is also the largest with about 75k customers. Questionnaires help you understand the level of risk you’re willing to take, and then offer an appropriate risk-adjusted portfolio which will invest into an allocated range of underlying asset classes and markets through low-cost ETFs.

Wealthsimple
Wealthsimple

Based in Canada and founded in 2014, this is an established platform with a smooth and very clean investment experience. We particularly like the data visuals such as the sliding risk scale that demonstrate how differing levels of risk alter underlying asset allocation. The human element is also available, as is increasing levels of advice as you deposit larger amounts.

Moneyfarm
Moneyfarm

Launched in 2012, this is one of the more established players with around 40,000 customers and plenty of backing from big investors. Its website is clean and easy to use and the costs are competitive, with plenty of nice data visuals.

Moneybox
Moneybox

This class of robo comes under the header of ‘round-ups’, whereby its app automatically rounds-up any purchases you make and uses the extra to invests in its portfolios i.e. if a coffee costs you £2.40, when you pay you will be charged £3 and the app will squirrel 60p away and invest it in your chosen risk portfolio. Good way of nurturing an ‘investing habit’.

Wealthify
Wealthify

A strong, established platform based out of Cardiff, with plenty of information about investing and how they go about creating and maintaining their portfolios, and ethical investment options to tap into the modern mind. Costs are also pretty low, and there’s people to chat to for support if need be.

Investment more than £150k

You may be comfortable continuing to invest yourself, but if not, there’s plenty of online comparison sites to help. We like Unbiased.