The overall score is calculated as the sum of the individual section scores and then rebased to be out of 5.

Overall Score

Our View

Fidelity is both a fund manager and a platform provider. The difference between them and the Vanguard platform is that you can buy non-Fidelity funds too. What’s more there’s a range of shares, investment trusts and exchange traded funds available..

What accounts are available?

All the main accounts are available at Freetrade: the Individual Savings Account (ISA), the Self Invested Personal Pension (SIPP), and the General Investment Account (GIA). It’s worth noting though that the SIPP only allows you to build a pension pot. When you want to draw on your pension you’ll need to go elsewhere. Investing for your children (or grandchildren) is also limited at Freetrade as there’s no Junior ISA or SIPP at present.

Junior ISA
Junior SIPP
We upweighted scores for providers who had the basic accounts available - ISA, SIPP and GIA.


What kind of investments can I make?

A pretty creditable score here for the Fidelity platform. We like the fact that this fund manager’s platform isn’t just restricted to their own funds, but also offers a good range of competitor funds too and investment trusts and exchange traded funds. Like all platforms, Fidelity make money when you buy and sell investments, and when you hold them on their platform. There one or two gaps which may or may not be important to you – bonds and shares in companies listed outside London aren’t available.

Investment Trusts
Exchange Traded Funds
UK Shares
International Shares
We upweighted scores for providers who made funds, investment trusts, exchange traded funds and UK shares available. Bonds and international shares were less important.


What services do they offer?

In terms of the services available to users of the Fidleity platform, they are on a par with all the bigger names like Hargreaves Lansdown and Interactive Investor. They have tools like a retirement planning calculator and plenty of videos to help newbie investors learn the basics. Not only that, there are lists of favourite funds and exchange traded funds (although none for investment trusts?!) and there’s also funds they run which allows access to these faves. What’s more, they also offer financial advice if you need it. Quite a comprehensive offering all in all.

Monthly Investing
Dividend Reinvestment
Online Community
Buy Lists
Research Tools
Market News
Ready-made portfolios
Telephone support
App/Mobile Access
The most important services were monthly investing, and dividend reinvestment, so we upweighted scores for platforms who provided these services.


How much does it cost?

Costs for buying and selling investments are pretty much similar to the main independent platforms. We can argue if these fees are too much generally, but Fidelity are in the pack. Their platform, or custody, fees for holding investments on the platform are structured in a similar way too. There’s no cap if you hold funds meaning the bigger the value of your funds, the more £s you will pay. For listed investments like shares and investment trusts, the fees are capped, so you won’t suffer the same issue.

Custody (Funds Only ISA at 20k)
Custody (Listed Investments Only ISA at 20k)
Buy/Sell Shares
Buy/Sell Funds
Buy/Sell Investment trusts
Buy/Sell Exchange traded funds
For custody we looked at the costs for an ISA with a value of £20,000 - either with just funds or just listed investments. Scores were highest if the annual charge was below £50, and lowest if they were over £100/year. For trading costs, the most points were awarded where a platform did not charge, and the least where the charge was over £10.